Virtual Operators
Hitherto, successful MVNO's and VNO's have prospered due to two principal factors; cost effective direct marketing to specific market segments and advantageous agreements with network operators enabling them to offer significantly cheaper price per minute calls than established mobile operators and incubents.
Innovative marketing tools to effectively target specific subscriber segments with new offers and to reinforce brand identity are highly effective. And for successful implementation of a marketing strategy, a billing system able to process complex tariff schemes and offer short time-to market for new services is essential. While in the short term cheaper calls and brand identity will continue to be the main drivers, within two to three years new services, such as multimedia services, will become standard and therefore must be addressed in order to prevent churn amongst certain groups of users.
Vitual operator business models add value to the telecommunication market by challenging the effectivness of established network operators, provide the market with more choice, and thus stimulate the market environment. The key element of a virtual operator's operations is a business support system enabling highly reliable operation and very short time-to-market for new services.The core of such a system is a billing system; it is no exageration to say that Billing is the business.
SITRONICS TS offers various products to support various virtual operators' businness models. The company's range of network infrastructure includes the TENNET NGN switching system and the FORIS Ngage BSS/OSS solution, including the Real-Time Charging platform. These products combined with the Sitronics TS Professional Services Portfolio can support any virtual operator business model.
In order to achieve competitive advantage in targeted market segments, virtual operators need to establish highly efficient business and network operation processes. The SITRONICS TS delivery model is designed for adaptation to meet the specific requirements of the operator. Outsourcing of certain business and operational processess is just one of the delivery models that we offer.
